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Day of Giving Website

A responsive website for Michigan State University’s annual Day of Giving with goal to raise $250k through online donations

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Michigan State University hosted its second official Giving Tuesday event on November 28, 2017 titled Give Green Day. Billie Joe Armstrong jokes aside, this was another extremely successful year for the project, raising over twice the $250,000 goal.

As the lead front end developer of the site I brought in many dynamic features to keep the site visually interesting and have visitors coming back to check for updates regularly. Some of the highlights include the Google Map with over 500 unique markers, a real-time leaderboard, countdown clock and social media feeds.


  • Responsive Website
  • Real-time Reporting
  • Google Maps
  • Powerful Content Editing
  • Countdown Clock
  • Google Analytics Integration
  • Optimized Performance
  • Accessibility Compliance
  • Web Animations
  • Dynamic Honor Roll

Website metrics

Day of Giving brings in some of the highest traffic numbers that we sell all year—with over 21,000 unique visitors from all over the world.

Amount raised
Gifts received
Unique visitors

Optimized for mobile, social media, and search engines

Content is served up in a fast, modern, mobile-first layout. Designed for sharing on Facebook, Twitter, Google+ and LinkedIn each page is optimized with sharing in mind. A robust set of tools allow non-technical staff to control most of the content on the site from the project pages to the Facebook share graphic.

Want to hear more about how we can work together to craft a digital experience to transform your business? Let's chat!