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Empower Extraordinary

A responsive website for the launch of Michigan State University's Capital Campaign—Empower Extraordinary

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Michigan State University is reinventing their digital fundraising experience. In 2014, the university decided to redesign the University Development (Fundraising) website for the launch of the capital campaign on Oct 24th.

As the lead front-end developer on the project I was tasked with providing Michigan State University with it's first responsive development site. This project included moving over hundreds of existing pages into the new design along with adding numerous new features into the site.

One of the largest new additions to the site was the crowdfunding platform that we built in-house. The program was named, CrowdPower, the crowdfunding solution for spartans, which launched with massive success. One of the first projects, Extreme Makeover: Sparty Edition, raised over $12,000 to get a new armor for the world's best mascot. We were able to integrate the CrowdPower pages with the online donation system to provide real-time donation numbers and honor roll for the projects.


  • Responsive Design
  • Real-time Reporting
  • Google Maps
  • Powerful Content Editing
  • Analytics & Optimization
  • Web Animations
  • Integrated Crowdfunding
  • Rich Story Editing

Optimized for gift conversion, social media, and search engines

Content is served up in a fast, elegant, mobile-first layout. A sticky social menu allows for sharing on Facebook, Twitter, Google+ and LinkedIn. Robust CMS (Content Management System) tools allow non-technical staff to control most of the content on the site from the home page rotating banner to the CrowdPower pages.

Want to hear more about how we can work together to craft a digital experience to transform your business? Let's chat!